LIve Boldly One Cup At A Time!
Say hello To the
#1 Coffee in Colombia
Shop CRAVEABLE Coffee
Bold, exceptionally velvety ground coffee trusted by Colombians for generations—the #1 coffee brand in Colombia. ¡Disfrútalo!
Say it With Us
Say•JOh
Rro•Ho
Sello Rojo means the red seal coffee. With that red seal comes a 90 year legacy with Colombian roots that go back for generations. Say hello to 100% Latin American coffee that fuels your next leap forward. Energize your journey and find inspiration in every sip of Sello Rojo.
NEXT-LEVEL Coffee recipes
Fuel your creativity with our favorite coffee recipes! Discover how to craft the boldest brews and most delicious traditional Colombian drinks right from your own kitchen with Sello Rojo.
ME GUSTA BOLD
@SelloRojoUSA
¡Qué belleza! 🌸 If you haven’t heard of the Feria de las Flores, get ready to be obsessed. Right now, Medellín, Colombia`s second largest city, is celebrating its biggest festival of the year: 10 days of culture, color, and tradition running through August 9th.
This iconic festival is a tribute to the vibrant spirit of our people with parades, concerts, flower exhibitions, and other unique traditions.
Grab a cup of café, press play on our Feria-inspired playlist (link in bio) and join in on the celebration!
🇨🇴❤️ ¡Feliz Día de la Independencia de Colombia! Celebrate Colombian Independence Day with 20% off sitewide through 7/21.
Use code 20DEJULIO to redeem.
20% off sitewide between 7/20-7/21, using code 20DEJULIO at checkout. Limit one per user. Cannot be combined with other discounts. Does not apply to subscription orders.
20% OFF ⚡💃 Don`t miss out on our Prime Day deals! Save on all your Sello Rojo favorites on Amazon through 6/26. ¡Disfruta el sabor de Colombia!
Shop at the link in bio. ☕
15% OFF FOR THE WIN! ⚽️🔥 Cheer louder with a bold cafecito. Stock up using code SCOREBIG to save on Espresso bricks and Tradicional bags through 6/14. ¡Qué golazo!
Shop at the link in bio!
15% OFF SITEWIDE! 🌼🦋 ¡Hola, primavera! Spring is just a few days away—the perfect time to stock up and refresh your daily coffee routine.
Use code SPRING15 to save 15% on your entire order by 3/19! Shop at the link in bio.
CAFECITO GIVEAWAY! 💃🏻🌴 It’s 3/05, which means it’s the perfect day for a cafecito giveaway! In Miami (area code 305) and across Latin America, connecting over a late-afternoon cafecito is a daily ritual. We’re giving away everything you need to share the best 3:05 pm coffee ever:
🌺 Two bags of smooth Tradicional
🌺 Two rich Espresso bricks
🌺 A set of two espresso cups
TO ENTER:
🔅 Follow us
🔅 Like this post & share to stories
🔅 Tag a friend you want to share an afternoon coffee with!
🌟 BONUS ENTRY:
Head to the link in bio to sign up for our bold emails!
¡Buena suerte!
Tus Amigos en Sello Rojo
Giveaway will run until 11:59 PM CST on 03/09/2026. One winner will receive two (2) tradicional bags, two (2) espresso bricks and a set of two (2) coffee mugs. Winner will be selected at random and notified via email from [email protected] or via DM from @cafesellorojousa. To be eligible, you must be 18 years or older and reside in the U.S. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
GET 20% OFF! ☕️❤️ Take our survey to help us grow and we’ll send a 20% OFF coupon straight to your inbox on 2/27—the perfect excuse to restock on your favorite blends. 🤩
Share your voice at the link in bio! iMuchas gracias!
Survey ends 2/26 at midnight. Discount codes sent via email on 2/27.
BOGO 50% OFF! ❤️🇨🇴 Buy one Sello Rojo blend and get a second for 50% OFF until February 14th!
Grab an extra bag of café to share—because in Colombia, a tinto is always better shared. ¡Disfruta!
Use code SELLOBOGO and shop at the link in bio!
ME GUSTA BOLD
How bold do you go?
Subscribe & Save 15%
Never miss a morning of Colombia’s favorite coffee. Subscribe today to lock in 15% off your first order, plus 5% off every recurring delivery after that. Your daily fuel, right on your doorstep, exactly when you need it.
