History
Latin America’s Deep Coffee Roots
History
Diving Deeper into the region’s rich history
Latin America is known to produce some of the best, most flavorful and prolific genuine coffee in the world. The reason why is due to the region’s historic coffee heritage, which has led it to deep cultural coffee traditions, robust agricultural industries, and exceptional ground and whole bean coffee.
The coffee plant was first brought to what is now Latin America in the early 1700s by European colonists, merchants and profiteers who hoped to industrialize the plant’s cultivation in the new world. It is thought that French Naval Officer Gabriel de Clieu, who later became the Governor of Guadeloupe, first brought the plant to Martinique in 1723, launching the evolution of what would become one of the world’s most in-demand crops.
Traditional coffee in Latin America is defined by far more than its colonial roots. As coffee spread throughout the Caribbean, Central and South America, it took on local cultural meanings. It became a symbol of small, independent farmers in some places, and larger plantations in others. Today, three of the top five coffee producing countries in the world are in Latin America: Brazil at #1, Colombia at #2, and Honduras at #5. Coffee cultivation isn’t just a cultural icon, it is representative of the rich, complex history of the region. Coffee is more than just a drink, it is iconic and a quintessential look into daily life in the region. Sello Rojo is proud to grow and sell 100% Latin American Coffee, and share our favorite way to fuel the day with the world.
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15% OFF SITEWIDE! 🌼🦋 ¡Hola, primavera! Spring is just a few days away—the perfect time to stock up and refresh your daily coffee routine.
Use code SPRING15 to save 15% on your entire order by 3/19! Shop at the link in bio.
CAFECITO GIVEAWAY! 💃🏻🌴 It’s 3/05, which means it’s the perfect day for a cafecito giveaway! In Miami (area code 305) and across Latin America, connecting over a late-afternoon cafecito is a daily ritual. We’re giving away everything you need to share the best 3:05 pm coffee ever:
🌺 Two bags of smooth Tradicional
🌺 Two rich Espresso bricks
🌺 A set of two espresso cups
TO ENTER:
🔅 Follow us
🔅 Like this post & share to stories
🔅 Tag a friend you want to share an afternoon coffee with!
🌟 BONUS ENTRY:
Head to the link in bio to sign up for our bold emails!
¡Buena suerte!
Tus Amigos en Sello Rojo
Giveaway will run until 11:59 PM CST on 03/09/2026. One winner will receive two (2) tradicional bags, two (2) espresso bricks and a set of two (2) coffee mugs. Winner will be selected at random and notified via email from online@cafesellorojo.us or via DM from @cafesellorojousa. To be eligible, you must be 18 years or older and reside in the U.S. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
GET 20% OFF! ☕️❤️ Take our survey to help us grow and we’ll send a 20% OFF coupon straight to your inbox on 2/27—the perfect excuse to restock on your favorite blends. 🤩
Share your voice at the link in bio! iMuchas gracias!
Survey ends 2/26 at midnight. Discount codes sent via email on 2/27.
BOGO 50% OFF! ❤️🇨🇴 Buy one Sello Rojo blend and get a second for 50% OFF until February 14th!
Grab an extra bag of café to share—because in Colombia, a tinto is always better shared. ¡Disfruta!
Use code SELLOBOGO and shop at the link in bio!
WIN A YEAR OF BOLD COFFEE ☕️✨ We’re helping one lucky winner make 2026 their boldest year yet with a year of coffee, plus a few extra café essentials to start the year.
🇨🇴 36 bags of Sello Rojo (Tradicional or Espresso!)
☕️ A classic moka pot for an authentic brew
❤️ 1 bold, colorful coffee mug
TO ENTER:
1️⃣ Follow us and like this post
2️⃣ Tag a friend who needs a caffeine boost this year!
BONUS ENTRY: Share to your story for another chance to win.
Want even more chances to win? Use LINK IN BIO to sign-up for email.
¡Qué el 2026 sea tu mejor año! 🙂↕️
Giveaway will run until 11:59 PM CST on 02/01/2026. One winner will receive a year’s supply of Sello Rojo Coffee — defined as 36 (6 cases of 10–12 oz) bags, one (1) moka pot, and one (1) coffee mug. Winner will be selected at random and notified via email, from online@cafesellorojo.us, or via DM from @cafesellorojousa. To be eligible, you must be 18 years or older and reside in the U.S. This giveaway is not sponsored, endorsed, administered by, or associated with Meta. Good luck!
How are you living boldly in 2026? Swipe for a little adventure inspo to be your most fearless self this year. 🏞️✨ ¡Feliz Año Nuevo!
