¡hello
Boldness!
Colombia is known for its delicious coffee and the superior quality of the beans in the region. Enjoy an authentic taste of Colombia with Sello Rojo as the #1 Colombian coffee brand. Latin American coffee at its best!


100% latin
american coffee
Our coffee embodies this tradition because we are proud to be the number one coffee brand in Colombia, where coffee is more than just a beverage; it’s a way of life. Our commitment to quality begins with our beans, which are 100% Latin American coffee, carefully selected and roasted to perfection.

As the number one coffee brand from a place that knows its coffee, we understand that the perfect cup of coffee is more than just a product; it’s a reflection of our heritage and our dedication to excellence. So whether you’re savoring a cup of our coffee in Colombia or enjoying it from afar, you can taste the history, culture, and passion that goes into every single sip. It’s so so bold!

TINTO
the way we drink coffee in colombia
Say it With Us
Say•JOh
Rro•Ho
Sello Rojo means the red seal coffee. With that red seal comes a 90 year legacy with Colombian roots that go back for generations. Say hello to 100% Latin American coffee that fuels your next leap forward. Energize your journey and find inspiration in every sip of Sello Rojo.






